Safety, Security, and Corporate Policy
Not only can mystery shopping and surveys evaluate customer service, sales skills, and branding, they can
also identify if your stores are following correct protocol for safety, security, and corporate policies.
Your questionnaires can include questions regarding exit doors, fire extinguishers, or alarm systems to make
certain that your locations are following codes and regulations. You can also monitor corporate policies regarding
employee dress, nametags, and standards of conduct. Being aware of the environment within all your locations helps
you best ascertain how to best communicate with employees and what type of training will be most effective.
Health and Environmental
In addition to company policies regarding the correct way to prep food or handle products, regulations are
also in place to keep customers out of harm's way. Our shoppers have the ability to observe several factors
to ensure health and environmental practices are in place including: environmental condition assessment,
temperature measurement, recycling or waste removal, cleanliness of employees, and correct usage of gloves or
other materials during work hours.
Tobacco and Alcohol Sales
A 2007 research study reveals that one in every 10 tobacco products purchased in a convenience store is
sold to a minor. This startling fact has all petro-convenience chains on its toes, as penalties for selling
to an underage customer range from monetary to even revocation of a tobacco license. Penalties for selling
alcohol to those under the legal age are even steeper, with the possibility of jail time as punishment. With
these serious consequences and the threat of damaging your chain's reputation, you need extra protection. Mystery
shoppers can identify if your employees are performing due diligence by checking ID when customers purchase these
items. Be sure your stores are in compliance before punishment becomes a reality.